PubMatic $PUBM CEO Rajeev Goel - hidden infrastructure of digital advertising
"World of DaaS"
Navigating the Political Ad Landscape
This chapter explores the complexities of coordinating political advertising across diverse regions and platforms, particularly with the impact of the upcoming 2024 elections. It discusses the shift towards connected TV (CTV) and the advent of generative AI tools that help publishers manage political ad inventory while adhering to privacy regulations. Additionally, the chapter examines future trends in political advertising, including anticipated declines post-election and innovations in personalized podcast advertising.
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