PubMatic $PUBM CEO Rajeev Goel - hidden infrastructure of digital advertising
"World of DaaS"
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Navigating Digital Advertising: Infrastructure and Efficiency
This chapter explores the complexities of digital advertising, focusing on the auction process that connects content creators with advertisers and emphasizes the massive scale of data involved. It discusses the evolution of digital infrastructure, highlighting the shift from public to private cloud solutions and the need for efficiency in resource management. Additionally, it examines the challenges faced by publishers in the current advertising landscape, particularly in light of generative AI and the evolving user experience.
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