How To Create A Winning Marketing Plan For 2024 (Masterclass) (#182)

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Dec 14, 2023

Discover the secrets to crafting a winning marketing strategy for 2024. Learn how to prioritize customer needs and streamline your objectives for clarity and effectiveness. Explore the nuances of budgeting, advocating for a zero-based approach and optimal allocation between demand generation and brand spending. Delve into the advantages of flexible marketing cycles—balancing annual and two-year strategies. Plus, uncover how involving leadership early in the planning process can enhance alignment and buy-in.

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ADVICE

Simplify and Explain Strategy

Simplify your marketing strategy to 3-4 core focus areas.
Root your strategy in customer problems and market trends, explaining the why behind each focus.

INSIGHT

Strategic Investment, Not Exhaustive Plan

Your core strategy isn't everything your team works on; it's about outsized investment in pivotal areas.
These core areas might be new, underperforming, or needing acceleration due to customer problems or opportunities.

ADVICE

Prioritize Customers Over Team

Prioritize customer needs over team member representation in strategy to avoid failure.
Focus on solving customer problems to create a winning strategy and a satisfied team.

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