How To Create A Winning Marketing Plan For 2024 (Masterclass) (#182)
Marketing Against The Grain
Navigating Marketing Planning Cycles: Annual vs. Two-Year Strategies
This chapter examines the advantages and challenges of various marketing planning cycles, comparing traditional annual strategies to more adaptable two-year frameworks. It highlights the significance of flexibility in uncertain business environments and underscores the value of longer, iterative marketing processes over short-term planning.
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