10min chapter

Marketing Against The Grain cover image

How To Create A Winning Marketing Plan For 2024 (Masterclass) (#182)

Marketing Against The Grain

CHAPTER

Mastering Marketing Budgeting

This chapter explores the intricacies of budgeting in marketing, advocating for a zero-based approach to avoid common pitfalls. It highlights the importance of collaboration between marketing leaders and finance teams to ensure effective resource allocation. The discussion also contrasts strategies for typical SaaS products and those achieving virality, offering insights into optimal budget distributions for maximizing marketing effectiveness.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode