How To Create A Winning Marketing Plan For 2024 (Masterclass) (#182)
Marketing Against The Grain
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Mastering Marketing Budgeting
This chapter explores the intricacies of budgeting in marketing, advocating for a zero-based approach to avoid common pitfalls. It highlights the importance of collaboration between marketing leaders and finance teams to ensure effective resource allocation. The discussion also contrasts strategies for typical SaaS products and those achieving virality, offering insights into optimal budget distributions for maximizing marketing effectiveness.
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