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2min chapter
How To Create A Winning Marketing Plan For 2024 (Masterclass) (#182)
Marketing Against The Grain
Crafting the Ideal Marketing Budget: Strategies for Success
This chapter explores effective strategies for creating a marketing budget that aligns with demand models to meet company targets. It emphasizes the need for B2B companies to focus on brand awareness funding, while also fostering collaboration between marketing leaders and CFOs in budget discussions.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode