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How To Create A Winning Marketing Plan For 2024 (Masterclass) (#182)

Marketing Against The Grain

CHAPTER

Crafting the Ideal Marketing Budget: Strategies for Success

This chapter explores effective strategies for creating a marketing budget that aligns with demand models to meet company targets. It emphasizes the need for B2B companies to focus on brand awareness funding, while also fostering collaboration between marketing leaders and CFOs in budget discussions.

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