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8min chapter
How To Create A Winning Marketing Plan For 2024 (Masterclass) (#182)
Marketing Against The Grain
Aligning Marketing Strategies with Leadership
This chapter explores essential strategies for engaging CEOs or founders with marketing plans, focusing on alignment with customer needs and clear deliverables. It highlights the significance of early involvement, effective communication, and visual aids to ensure leadership buy-in and enhance marketing effectiveness.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode