Confessions of a B2B Entrepreneur B2B Creator Masterclass with Todd Clouser of Lavender
May 25, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11
Introduction
00:00 • 2min
The Rise of Creators in B2B
01:56 • 2min
How to Build an Audience With Lavender
04:04 • 5min
How I Made Other People Famous in the Welding Space
09:06 • 2min
The Role of the Creator Manager in a B2P Company
10:42 • 3min
Lavender: A Marketing Audience for Salespeople
13:38 • 3min
How to Demonstrate or Show Without Pitching the Product
16:30 • 6min
How to Hire a Creator Manager
22:08 • 3min
How to Hire a Content Creator
24:51 • 2min
How Lavender Is Being Inserted, but Not Pitched
27:11 • 3min
How to Be a Successful B3 Creator
30:04 • 3min