The Rise of Creators in B2B

Todd: With LinkedIn becoming more of a content platform than what it used to be, you kind of started to see this slow emergence of creators. And as we started building audiences, I think leaders within these companies were like, OK, we can take advantage of these people. They're these influencers, so to speak, but they're talking about software. This has never happened before. How do we leverage this? And I think that's what we're starting to see now with influencers starting to pop.