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B2B Creator Masterclass with Todd Clouser of Lavender

Confessions of a B2B Entrepreneur

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The Role of the Creator Manager in a B2P Company

In the welding space, directly that worked on like my team, my channel, we had three posts. And then after that, we were the largest YouTube channel in that space. But directly working day in and day out with it was three people got it. So I just want to break these roles down. You're saying there's the creator manager, there should be a role in a B2P company now, presumably sitting within the marketing function. Their job is to help the other creators in the business build their audiences.

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