How Lavender Is Being Inserted, but Not Pitched

Lavender is being like inserted, but not pitched. We don't talk about the product in this show at all from the host standpoint. There's no grading. But if you think about any news outlet show channel that you ever watched, Lavender has we have data from millions of emails being sent out. And on that little news ticker in the bottom, it'll say like if you do X in your subject line, you'll get X percent more reply rates.