How to Hire a Content Creator

The next question on hiring is about whether you hire someone just for their audience or for their skills of building the audience. So I think if you're just hiring for, well, it depends on the role. If a salesperson talks about everything they do in a sales role, and they've built an audience because of that, it's probably because they know what they're doing. But most likely, it's because they're a good seller, right? So like they just happened to talk about it, and people love what they talk about because they were successful in doing it.