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Scott and Missy Tannen, co-founders of Boll & Branch, transformed their lack of knowledge about bed linens into a thriving luxury brand committed to ethical sourcing. They share their daring journey, including a bold advertising bet that skyrocketed their visibility. Discover the challenges they faced, from cash flow issues to quality control in sustainable textiles. Their heartfelt commitment to integrity and perseverance shines through as they recount how personal experiences shaped their ambitious venture into the competitive bedding market.
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Quick takeaways
- Scott and Missy Tannen's journey showcases the adventure of entrepreneurship, where calculated risks, like a $2 million loan, lead to significant growth opportunities.
- Their commitment to creating ethically sourced, high-quality bedding products highlights the increasing consumer demand for transparency in supply chains.
Deep dives
Risk-Taking in Entrepreneurship
Many entrepreneurs face the challenge of weighing risks when launching a business. Scott and Missy Tannen made a bold decision to take out a significant loan to fund a $2 million advertising campaign, illustrating the high stakes involved. Despite being considered conservative by nature, Scott's willingness to mortgage his home and put their financial stability at risk for potential growth highlights the unpredictable nature of entrepreneurship. This leap of faith reflects how some business founders are driven by passion and a belief that their idea can succeed, even amid uncertainty.
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Listen to the best highlights from the podcasts you love and dive into the full episode