How I Built This with Guy Raz Boll & Branch: Scott and Missy Tannen
64 snips
Nov 11, 2024 
Scott and Missy Tannen, co-founders of Boll & Branch, transformed their lack of knowledge about bed linens into a thriving luxury brand committed to ethical sourcing. They share their daring journey, including a bold advertising bet that skyrocketed their visibility. Discover the challenges they faced, from cash flow issues to quality control in sustainable textiles. Their heartfelt commitment to integrity and perseverance shines through as they recount how personal experiences shaped their ambitious venture into the competitive bedding market.
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Blind Date
- Scott and Missy Tannen met on a blind date set up by friends before a Vanderbilt football game.
- Missy showed up late, but Scott still took her to the game.
Unexpected Loss
- A month before graduation, Scott's father passed away unexpectedly from a heart attack.
- Missy moved to New Jersey with Scott to support his family.
CandyStand.com
- Scott worked on Nabisco's digital end and created CandyStand.com, a gaming site for kids.
- The site promoted Nabisco products through casual games featuring their brands like Breathsavers and Big League Chew.
