Scott and Missy Tannen, co-founders of Boll & Branch, transformed their lack of knowledge about bed linens into a thriving luxury brand committed to ethical sourcing. They share their daring journey, including a bold advertising bet that skyrocketed their visibility. Discover the challenges they faced, from cash flow issues to quality control in sustainable textiles. Their heartfelt commitment to integrity and perseverance shines through as they recount how personal experiences shaped their ambitious venture into the competitive bedding market.

Scott Tannen, Co-founder and CEO of Boll & Branch, dives into the world of sustainable bedding. He shares insights on transforming the supply chain to enhance product quality and build brand trust. Tannen emphasizes the importance of traceability and ethical sourcing, shedding light on the complexities of traditional textile practices. He also discusses the competitive landscape of direct-to-consumer markets and how innovations in organic cotton can carve out a unique position. Get ready for a deep dive into how transparency can revolutionize the home goods industry!

In this engaging conversation, Scott Tannen, the visionary Founder and CEO of Boll & Branch, shares insights from his journey in redefining the luxury bedding industry. He discusses sustainable practices and innovative strategies that helped propel his brand to success without heavy reliance on venture capital. Discover how Boll & Branch fosters customer loyalty through transparency and unique collaborations, like a stunning gown for the Met Gala. Tannen also reflects on his rich background in digital marketing, bringing valuable lessons from consumer goods into the bedding world.