This Week in Startups

Transforming DTC via supply chain innovations with Boll & Branch CEO Scott Tannen | E1809

Sep 14, 2023

56:25

Snipd AI

CEO Scott Tannen discusses supply chain control and transparency, importance of organic cotton, traceability as a brand differentiator, significance of fair trade certification, benefits of a well-designed website, building a sustainable supply chain, importance of exercise and sleep, fair wages and gender diversity, and comparisons of costs and living standards.

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Quick takeaways

Boll & Branch cuts out the middleman and ensures fair wages by controlling their supply chain.

They prioritize transparency, traceability, and sustainability to build a trusted brand.

Boll & Branch focuses on reputation and word-of-mouth to become the default choice in the bedding industry.

Deep dives

Bolin Branch: A Premium Super Premium Sheets Company

Bolin Branch is a premium sheets company that offers high-quality products at a fair price. With control over their supply chain, they cut out the middleman and ensure that the money goes to the right people. They focus on using organic cotton and have partnered with Fair Trade USA to certify their sustainable practices. Bolin Branch has invested in building a trusted brand by prioritizing quality, value for money, and customer experience. They have a clear focus on transparency, traceability, and sustainability, making them a leader in the industry.

Introduction

2min

Supply Chain Innovation in the Direct-to-Consumer Industry

9min

Website Design and Supply Chain Innovations

3min

Building a Sustainable and Traceable Supply Chain

12min

Importance of Exercise and Sleep, Cold Plunge Recommendation, and High-End Hotel Sleep Experience

3min

Fair Trade Certification and Ethical Sourcing

11min

Scaling Challenges, NetSuite Ad, Gender Diversity, and Global Wages

6min

Comparing Costs and Living Standards

12min

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Today’s show:

Boll & Branch CEO Scott Tannen joins Jason to discuss taking control of the supply chain (11:40), building a trusted brand through transparency (18:12), the importance of boots-on-the-ground methodology (28:02), and much more!

Time stamps:

(0:00) Boll & Branch CEO Scott Tannen joins Jason

(3:12) Boll & Branch’s position in the market

(4:53) The origin story, insights gained about supply chains, and increasing product quality

(10:17) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at https://Squarespace.com/TWIST

(11:40) Going deep into the supply chain dynamics and Boll & Branch’s key innovation

(16:05) The benefits of organic cotton and creating a cost of goods advantage

(18:12) How traceability sets Boll & Branch apart as a textile brand

(24:40) Plunge - Go to https://plunge.com and use code twist150 for $150 off

(26:11) Hotels and the hospitality business

(28:02) The importance of Fairtrade certification and the boots-on-the-ground methodology

(38:33) NetSuite - Download your free KPI Checklist at http://netsuite.com/twist