This Week in Startups

Transforming DTC via supply chain innovations with Boll & Branch CEO Scott Tannen | E1809

Sep 14, 2023
Scott Tannen, Co-founder and CEO of Boll & Branch, dives into the world of sustainable bedding. He shares insights on transforming the supply chain to enhance product quality and build brand trust. Tannen emphasizes the importance of traceability and ethical sourcing, shedding light on the complexities of traditional textile practices. He also discusses the competitive landscape of direct-to-consumer markets and how innovations in organic cotton can carve out a unique position. Get ready for a deep dive into how transparency can revolutionize the home goods industry!
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ANECDOTE

Origin Story

  • Scott Tannen's wife, Missy, inspired Boll & Branch when she couldn't differentiate between sheet brands.
  • His research revealed that common metrics like thread count were misleading, leading him to start the company.
INSIGHT

Supply Chain Dynamics

  • Existing bedding factories offer private labeling of existing products.
  • Going directly to the source allows for more control and cost savings.
INSIGHT

Supply Chain Complexity and Issues

  • The textile supply chain involves many intermediaries, from cotton farms to dyeing.
  • Traditional cotton farming practices negatively impact the environment and farmers' health.
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