9min chapter

This Week in Startups cover image

Transforming DTC via supply chain innovations with Boll & Branch CEO Scott Tannen | E1809

This Week in Startups

CHAPTER

Navigating the DTC Bedding Landscape

This chapter explores the competitive challenges within the direct-to-consumer market for premium bedding, emphasizing the role of supply chain innovation in quality and customer satisfaction. The speaker shares insights on product differentiation, misconceptions about thread count and Egyptian cotton, and highlights opportunities for disruption in the bedding industry.

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