Scott and Missy Tannen, co-founders of Boll & Branch, transformed their lack of knowledge about bed linens into a thriving luxury brand committed to ethical sourcing. They share their daring journey, including a bold advertising bet that skyrocketed their visibility. Discover the challenges they faced, from cash flow issues to quality control in sustainable textiles. Their heartfelt commitment to integrity and perseverance shines through as they recount how personal experiences shaped their ambitious venture into the competitive bedding market.