Scott and Missy Tannen, co-founders of Boll & Branch, transformed their lack of knowledge about bed linens into a thriving luxury brand committed to ethical sourcing. They share their daring journey, including a bold advertising bet that skyrocketed their visibility. Discover the challenges they faced, from cash flow issues to quality control in sustainable textiles. Their heartfelt commitment to integrity and perseverance shines through as they recount how personal experiences shaped their ambitious venture into the competitive bedding market.

Missy Tannen, co-founder and chief product officer of Boll & Branch, once a teacher and stay-at-home mom, reveals her inspiring journey in the world of luxury bedding. She discusses the challenges of launching a brand rooted in ethics and quality, transforming the market with transparent sourcing. The conversation touches on the evolution from a direct-to-consumer model to physical retail spaces, the strategic growth leading to significant revenue, and the importance of self-reflection and kindness in the entrepreneurial journey.