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Second Life

Missy Tannen: Co-Founder and Chief Product Officer of Boll & Branch

Mar 31, 2025
Missy Tannen, co-founder and chief product officer of Boll & Branch, once a teacher and stay-at-home mom, reveals her inspiring journey in the world of luxury bedding. She discusses the challenges of launching a brand rooted in ethics and quality, transforming the market with transparent sourcing. The conversation touches on the evolution from a direct-to-consumer model to physical retail spaces, the strategic growth leading to significant revenue, and the importance of self-reflection and kindness in the entrepreneurial journey.
52:12

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Podcast summary created with Snipd AI

Quick takeaways

  • Missy Tannen's journey from teacher to entrepreneur illustrates the importance of recognizing market gaps and pursuing ethical alternatives.
  • Boll & Branch's commitment to sustainability and personalized customer experience has been key to its rapid growth and retail expansion strategy.

Deep dives

Early Career and Transition to Entrepreneurship

Missy Tannen began her professional journey as a third-grade teacher after graduating with a degree in elementary education. She enjoyed teaching but left her career to become a stay-at-home mom, fulfilling a lifelong dream of motherhood. In 2014, while shopping for bedding, she recognized a gap in the market for ethical and high-quality options, prompting her to partner with her husband Scott to create Bull&Branch. Their personal connection to the mission of providing accessible luxury bedding led to significant investment in ethical sourcing and supply chain innovation.

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