21min chapter

Second Life cover image

Missy Tannen: Co-Founder and Chief Product Officer of Boll & Branch

Second Life

CHAPTER

Redefining Luxury Bedding

This chapter recounts the speaker's journey from a teaching career to launching a bedding brand rooted in quality and ethics. They reflect on the importance of transparency, responsible sourcing, and the challenges of disrupting the luxury market. The narrative highlights the meticulous process of material selection and the transformative impact of media exposure on their brand's success.

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