11min chapter

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Missy Tannen: Co-Founder and Chief Product Officer of Boll & Branch

Second Life

CHAPTER

Bedding Brand Evolution

This chapter explores the transformation of a bedding company from an online-only model to establishing physical retail locations, enhancing customer engagement through touch and personalized service. It highlights significant milestones such as a revenue increase from $1.5 million to over $200 million, collaborations with influencers, and a standout Met Gala partnership showcasing the brand’s unique materials. The discussion also touches on future aspirations, including improving online shopping experiences and expanding retail presence, alongside reflections on past challenges and team dynamics.

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