Bedding Brand Evolution

Missy Tannen is the co-founder and chief product officer of the luxury bedding and linens company Boll & Branch. She began her career as a third-grade teacher before transitioning to being a stay-at-home mom to her three children. In 2014, she and her husband (and co-founder), Scott, were hoping to upgrade their bedding but struggled to find quality products at a reasonable price point. Missy began researching the world of bedding and noticed a dearth of quality items available, as well as unethical business practices. So, she and Scott set out to build something better, resulting in Boll & Branch, which they launched in 2014. The company has its own, transparent supply chain and uses 100% organic, fair-trade cotton from a nonprofit farming cooperative in India. The brand carries soft, durable, classic linens and has expanded into new categories like bath towels, pillow inserts, and more. Over the last decade, it’s seen huge growth, topping $200 million in revenue last year. Boll & Branch originally started as a direct-to-consumer company but now has several retail stores and plans to open seven new ones in 2025. It is also carried in major retailers like Bloomingdale’s and Nordstrom.

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