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16min chapter
Boll & Branch: Scott and Missy Tannen
How I Built This with Guy Raz
Building a Sustainable Bedding Brand
This chapter explores the journey of launching a sustainable bedding brand focused on organic cotton and fair trade practices. The speakers discuss the challenges of establishing trust within the sustainable textiles community, navigating quality control issues, and the emotional toll of prioritizing product integrity. Ultimately, a pivotal moment arises when media exposure significantly boosts their sales and brand recognition.
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Discover
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