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From Humble Beginnings to Luxury Branding
This chapter chronicles the entrepreneurial journey of the founders of Boll & Branch, a luxury bed linen brand, highlighting their significant financial risks and challenges they faced. It covers their experiences from a romantic setup in college to the bittersweet transitions of adulthood while building their business. The narrative emphasizes their commitment to ethical sourcing and innovative branding, demonstrating how personal experiences shaped their venture into the competitive home decor market.