16min chapter

How I Built This with Guy Raz cover image

Boll & Branch: Scott and Missy Tannen

How I Built This with Guy Raz

CHAPTER

Navigating Rapid Business Growth

This chapter chronicles a couple's transformative journey in their linen business after an unexpected surge in demand spurred by media exposure. It highlights the challenges of inventory management, customer satisfaction, innovative cash flow strategies, and the pivotal role of effective marketing, particularly through audio advertising.

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