30 Minutes to President's Club | No-Nonsense Sales

Tonality in Sales | Jeremy Miner | 30MPC Hall of Fame

69 snips
Jan 27, 2025
Jeremy Miner, founder of 7th Level Sales, shares his insights on the pivotal role of tonality in sales. He explains how facial expressions can control tone, influencing conversations significantly. Miner reveals techniques for slowing down questions to elicit better responses and introduces five key tonalities—curious, confused, concerned, challenging, and playful—that can transform sales interactions. He emphasizes the power of a direct tone to motivate prospects, particularly when navigating tough conversations.
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ADVICE

Results-Based Thinking

  • Frame prospects' thinking towards results instead of price, even in initial interactions.
  • Focus on the value you provide, not the cost, to avoid being commoditized.
INSIGHT

Objection Prevention

  • Objections are triggered reactions caused by uncertainty and fear of change in prospects.
  • Prevent objections by addressing hesitations directly and building certainty.
ADVICE

Always Be Disarming

  • Disarm prospects by making them feel comfortable and open to sharing.
  • Use a soft, concerned tone and direct questions to lower their guard.
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