ClickFunnels Radio Hormozis' How To Make 100M Offers - Leila & Alex Hormozi - CFR #599
7 snips
Nov 30, 2021 AI Snips
Chapters
Transcript
Episode notes
Nail The Offer First
- Improve your offer before scaling marketing or product lines.
- A better offer multiplies leads, conversion rate, and price simultaneously.
Offers Can Remove Acquisition Bottlenecks
- Exceptional offers can eliminate acquisition as a bottleneck.
- With high lifetime value to acquisition ratios, marketing ceases to limit growth.
Dad Example To Show Clear Outcome
- Alex used a simple pitch to his dad to demonstrate value: $250k extra yearly in ~11 months.
- The quick, concrete promise illustrated how clear outcomes increase buyers' willingness to pay.