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3min chapter
Hormozis' How To Make 100M Offers - Leila & Alex Hormozi - CFR #599
ClickFunnels Radio
How to Scale a Software Business
For every dollar that we spend an advertising we make $40 back over the lifetime of the customer. For us if for example our marketing budgets $100,000 a month, it means that we're making $4 million a month. And once you have that go back and scale it like crazy. So I'm kind of curious, lay lives you've been going through all these books and doing all the operations and stuff behind the scenes. What's your input on this kind of stuff? "I mean, I love the book because I think that you know the people who really are tuned with it," he says.
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