Hormozis' How To Make 100M Offers - Leila & Alex Hormozi - CFR #599
ClickFunnels Radio
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How to Maximize Your Price Points
There's really no question if you have 5000 testimonials that you can deliver the promise. If you have five, you might have to give discount. And so for us that's the testimonials, and there is a very real difference between your five testimonial price point in your 5000 testimonal price point. The goal here is that we want to decrease the perceived effort that perceived effort and sacrifice the effort are the things that you have to begin doing that you don't want to do that you must start doing as a result of the purchase.
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