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2min chapter
Hormozis' How To Make 100M Offers - Leila & Alex Hormozi - CFR #599
ClickFunnels Radio
How to Create Product Market Fit
The book is very much around how can we take the services that you're offering and create product market fit through a process. And in the fancy you know software world they call that product market fit. For every dollar we spend in marketing we get about $40 back, so it eliminates acquisition as a bottleneck in the business.
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