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5min chapter
Hormozis' How To Make 100M Offers - Leila & Alex Hormozi - CFR #599
ClickFunnels Radio
How to Succeed as an Entrepreneur
Most marketers focus exclusively on making bigger promises and more testimonials. But the guys who build foundational businesses that have enterprise value are the ones that create competitive modes around how they deliver the product. The third is the time delay between when we buy and when we get, so how long is it going to take between when we first make the purchase and when we experience the outcome. And then finally is how we get there, which is the effort in the sacrifice two sides of the pain coin, which is like how can we make it so that there's less effort and fewer things they need to give up as a result of doing business with us.
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