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Hormozis' How To Make 100M Offers - Leila & Alex Hormozi - CFR #599

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How to Adjust Your Offer and Fulfill It

A lot of people are very enamored with the high ticket world. But a lot of people charge more than the value they provide, which is why you get bad reputations and angry customers. The goal is to be able to charge high ticket because you actually provide something that is far and excess of that. And so I can give two quick examples if it's okay. One is from the book which is my father didn't really understand because he said hey, I thought you had your high level mastermind for all your high level license ease. He was just like, and like some people that would probably stab in the heart but I just know that my dad just didn’t really

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