Belonging to the Brand and the Art of Building Community, with Mark Schaefer (MDE512)

Mark Schaefer is a globally recognized keynote speaker, educator, business consultant, and multiple time bestselling author. His blog {grow} is perennially considered as one of the top marketing blogs in the world. His latest book is "Belonging to the Brand: Why Community is the Last Great Marketing Strategy," which explores how three global megatrends are colliding to make community the next significant marketing priority. In this chat, we discuss these trends and the importance of building community in the right way. It's loaded with case studies and examples you've probably never heard of. We discuss the need to relinquish control, the definition of purpose, the different between building a cult, a tribe and a community and much more.

If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.