Belonging to the Brand and the Art of Building Community, with Mark Schaefer (MDE512)
Leadership, Brand Strategy & Transformation - Minter Dialogue
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The Difference Between Brand Marketing and Direct Marketing
The meta idea of fixing society may be put aside, building community as a first thing. 70% of company communities do not report to marketing. This is another thing that just seems unbelievable to me. It's this huge marketing opportunity and we're blowing it. So hopefully my book will make a difference.
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