Belonging to the Brand and the Art of Building Community, with Mark Schaefer (MDE512)
Leadership, Brand Strategy & Transformation - Minter Dialogue
The Power of Community in Marketing
Redkin: I think there's a lot of power in that is that, and this is one of the points they make in the book. If you do it right and you have a community like Sephora does, you're not going to need as many sales or coupons because people are buying your stuff all year round. It's a new way to think about really a marketing mindset that the customer is your most effective marketer.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
