Belonging to the Brand and the Art of Building Community, with Mark Schaefer (MDE512)
Leadership, Brand Strategy & Transformation - Minter Dialogue
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The Power of Community in Marketing
Redkin: I think there's a lot of power in that is that, and this is one of the points they make in the book. If you do it right and you have a community like Sephora does, you're not going to need as many sales or coupons because people are buying your stuff all year round. It's a new way to think about really a marketing mindset that the customer is your most effective marketer.
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