Belonging to the Brand and the Art of Building Community, with Mark Schaefer (MDE512)
Leadership, Brand Strategy & Transformation - Minter Dialogue
The Power of Community in the Workplace
Most companies have this failure that unlike Patagonia, which where the boss actually lives, breathes. And one of the biggest mistakes large corporations do when they invite the idea of influencers or this notion of community is that the people working for the company don't actually live it. They might, you know, kind of live it. But you know, that's over there. That's when we go to the tent where all the crazy is hanging out.
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