Belonging to the Brand and the Art of Building Community, with Mark Schaefer (MDE512)
Leadership, Brand Strategy & Transformation - Minter Dialogue
The Importance of Having a Strategic Vision
In the musical world, I was just flipping through my mind as I was listening to you. There's an example of a band where the band dies, but the, the community continues to live on. Yet, as you say, I think it's Dana, who has this great example in the book,. She says, you kind of still need to have the vision. And in I role, when I, when I ran Redkin, you needed to make some pretty darn hard choices. You had to innovate and bring stuff to the market because you can't do everything for everybody. That takes decision making, executive power.
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