Belonging to the Brand and the Art of Building Community, with Mark Schaefer (MDE512)
Leadership, Brand Strategy & Transformation - Minter Dialogue
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The Importance of Community
Marketing is sick. Everybody's in this trench just doing the same things they've done, trying to do a little bit better year after year after year. Meanwhile, nobody's looking up to see what really works and what the world really wants. McKinsey came out with a major research report predicting community is the next big thing in marketing. 85% of startups now are leading with community as their major way of going to market.
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