Belonging to the Brand and the Art of Building Community, with Mark Schaefer (MDE512)
Leadership, Brand Strategy & Transformation - Minter Dialogue
The Power of Scaling Your Brand Voice
A brand is a continuous journey of relevance. How are we relevant to this generation right now in this moment? And a community will help you do that. They're going to take you on that journey of relevance with them. The brand voice maybe is no longer what the company is saying. It's what people are saying to each other. By having community, we get to tap into that power. I think it's the most magnificent thing about community.
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