Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast Why The C-Suite Must Understand SEO -- Craig Dunham // Deepcrawl
Dec 25, 2023
CEO of Lumar, Craig Dunham, discusses why the C-Suite must understand SEO for sustainable customer acquisition. He emphasizes the high costs of digital ads and the need for executives to prioritize technical health and website infrastructure. The importance of customer experience, website optimization, and the role of a chief digital officer are also explored.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 5min
Understanding the Importance of SEO for C-Suite Executives
04:45 • 4min
The Importance of Understanding SEO for Revenue Generation
09:04 • 4min
The Importance of C-Suite Understanding SEO and the Consequences of Misalignment
13:08 • 3min
Understanding the Importance of Organic Growth and SEO for the C-Suite
16:15 • 6min