Why The C-Suite Must Understand SEO -- Craig Dunham // Deepcrawl
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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The Importance of Understanding SEO for Revenue Generation
The speaker explains why companies should prioritize technical health and infrastructure for their websites before investing in content and keywords, using the analogy of building a stable home on a strong foundation. They also highlight the long-term benefits of SEO and end with an ad from Shopify promoting their e-commerce platform.
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