
Craig Dunham
CEO of Lumar, talks about technical SEO and how to build a better web experience.
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Dec 25, 2023 • 18min
Why The C-Suite Must Understand SEO -- Craig Dunham // Deepcrawl
CEO of Lumar, Craig Dunham, discusses why the C-Suite must understand SEO for sustainable customer acquisition. He emphasizes the high costs of digital ads and the need for executives to prioritize technical health and website infrastructure. The importance of customer experience, website optimization, and the role of a chief digital officer are also explored.