Why The C-Suite Must Understand SEO -- Craig Dunham // Deepcrawl
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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Understanding the Importance of Organic Growth and SEO for the C-Suite
This chapter focuses on the importance of educating executive leadership about organic growth and the investment profile of SEO. It discusses setting expectations, time frames for returns, and introduces the organic traffic funnel framework to quantify SEO impact for CEOs.
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