Why The C-Suite Must Understand SEO -- Craig Dunham // Deepcrawl
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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The Importance of C-Suite Understanding SEO and the Consequences of Misalignment
This chapter explores the significance of SEO for members of the C-Suite, emphasizing the need for CEOs to grasp the impact of customer experience and website optimization. It discusses the role of a chief digital officer in managing digital assets and includes a personal anecdote illustrating the consequences of shifting focus from performance marketing to organic growth.
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