Why The C-Suite Must Understand SEO -- Craig Dunham // Deepcrawl
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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Understanding the Importance of SEO for C-Suite Executives
This chapter emphasizes the high costs of digital ads and the need for C-suite executives to understand SEO for sustainable customer acquisition. It discusses the shift towards digital channels and suggests allocating budget towards organic growth and SEO for long-term success.
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