80. How AI is Impacting Marketing Research

“Do you feel like we have gotten to a place where the Chatbot can ask questions in the right way in the right context?” The answer is yes.

In this week’s episode, Meagan hosts a panel with Mike Stevens (Founder of Insights Platform), Kathy Cheng (Founder of Nexxt Intelligence), Joel Anderson (EVP of Advanced Analytics at Dig Insights), and Julien Naggar (VP of Dig Insights). The panel discusses the impacts AI has on the market research industry, areas where AI is needs improvement, and tips that produce reliable and efficient results.

Tune in to learn:

• The comparison between human generated ideas and AI generated ideas
• Areas where AI needs to improve to become more mature
• How workplaces are adapting to the adoption of AI in their workflow
• Tips to leveraging tools and making it understandable

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