Mike Stevens, Founder and Editor of Insights Platforms, discusses the need to blend self-service with human expertise, choosing the right research platform, what a good agency partnership looks like, the challenge of future-proofing, and emerging trends in the research space.

The panel of guests, including Mike Stevens (Founder of Insights Platform), Kathy Cheng (Founder of Nexxt Intelligence), Joel Anderson (EVP of Advanced Analytics at Dig Insights), and Julien Naggar (VP of Dig Insights), discuss the impact of AI on market research, areas where AI needs improvement, and tips for reliable results. They explore the comparison between human and AI-generated ideas, workplace adaptation to AI, and how to leverage tools effectively. Topics include AI in text and image processing, specificity and iteration in AI-enabled research, improving language skills with AI, and the limitations and potential of AI in answering questions.