The Emergence of Res Tech and Its Impact in 2023

The podcast episode discusses the concept of Res Tech (research technology) and its significance in the coming years. Res Tech refers to the optimal mix of technology, managed services, and strategic work in research. The guest, Mike Stevens, founder of Insight Platforms, explains that Insight Platforms is a website that serves as a directory of research providers, including technology service providers and data companies. It hosts online events, offers demos, and provides online video content and e-learning platforms. The episode also delves into the definition of the insights category, which encompasses a wide range of research-related areas, such as UX research, customer experience analytics, and product management. The trend of incorporating technology into research methods is highlighted, with an emphasis on the need for research teams to have expertise in technology and to consider building long-term partnerships with agencies that combine technology and professional services. Additionally, the episode touches upon the growth in demand for insights about people, the impact of machine learning and AI in qualitative research, the importance of integrations within platform ecosystems, and the continued importance of human curation and storytelling skills in research.