Do you know how to choose the right research providers?
In a market research landscape filled with mixed offerings, choosing the best options for your needs can be difficult. Do you choose a technology platform or a strategy consultant? Today’s guest, Mike Stevens, Founder and Editor of Insights Platforms, cuts through the ever-growing research landscape to help you narrow down your decisions.
Mike discusses the need to blend self-service with human expertise, why it’s hard only to offer SaaS within market research, how choosing tech is a discipline itself, and why we need to fix the commercial model of responding to briefs.
Tune in to learn:
• What’s happening in the research space
• How to select a research platform
• What a good agency partnership looks like
• The challenge of future-proofing
Thanks to Mike for all he does with Insight Platforms and for speaking with us today.
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