Dig In

Dig Insights
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Jul 17, 2025 • 4min

124. Dig (In)spiration: The redesign lesson every legacy brand should learn

In our final episode of season 3 of Dig In, Jess Gaedeke reflects on her conversation with Marat Fleytlikh, Director of Consumer Insights at Perdue Farms, on why you shouldn't fix what isn't broken when it comes to brand redesigns, why insights professionals should own their seat at the table as strategic partners—not just data interpreters—and how smart use of AI can help teams reduce redundant research and unlock time-to-insight.
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Jul 9, 2025 • 27min

124. How insights helped Classico evolve without losing its core brand identity

On this week’s episode, host Jess Gaedeke is joined by Marat Fleytlikh, Director of Consumer Insights at Perdue Farms, to explore how to strike the right balance between refreshing design without losing what makes a brand iconic, the transformative impact of knowledge management and AI on the insights function, and why empathy and curiosity are the ultimate tools for modern insights leaders.
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Jul 2, 2025 • 3min

123. Dig (In)spiration: How one moment transformed cross-functional teams at Danone

In this week’s Dig (In)spiration, Jess Gaedeke reflects on her conversation with Liz Ackerley, Senior Director of Strategic Insights & Analytics at Danone, on how real consumer stories can shift mindsets across departments, how branding and gamification helped scale Danone’s Consumer Love program, and why mentoring isn’t just about fixing problems, it’s about unlocking potential.
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Jun 25, 2025 • 25min

123. Why consumer empathy is Danone’s new growth engine

On this week’s episode, Jess Gaedeke is joined by Elizabeth Ackerley, Senior Director of Strategic Insights & Analytics at Danone, to talk about how her team sparked a global empathy movement through the “Consumer Love” program, why mentorship and coaching are essential tools for leadership growth, and how Danone is staying head of the curve in a food industry transformed by GLP-1, protein trends, and women’s health innovation.
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Jun 19, 2025 • 3min

122. Dig (In)spiration: How Cheetos became top-tier in branding

In this week’s Dig (In)spiration, Jess reflects on her conversation with Brodie Dunn, Brodie Dunn, Director of Strategic Insights at PepsiCo Foods North America, on how the iconic Cheetle (Cheeto dust) taps into deep-seated brand associations, why true incrementality starts with a human perspective, and how brand experiences will need to evolve in a GLP-1 world. 
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Jun 11, 2025 • 36min

122. How Cheetos turned messy fingers into an award-winning brand platform

On this week’s episode, host Jess Gaedeke is joined by Brodie Dunn, Director of Strategic Insights at PepsiCo Foods North America, to explore how empathy earns you a seat at the table (and keeps it), why embracing the mess made Cheetos a cultural icon, and what it really takes to turn Super Bowl ads into long-term brand platforms.
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Jun 4, 2025 • 3min

121. Dig (In)spiration: How embracing uncertainty drives smarter global expansion

In this week’s Dig (In)spiration, Jess Gaedeke reflects on her conversation with Jo Lepore, EVP of Global Market Expansion & Foresight at Dig Insights, on how understanding market nuances is critical for global expansion, how foresight requires embracing uncertainty and multiple possible futures, and how diverse leadership perspectives drive stronger business decision-making.
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May 28, 2025 • 31min

121. How Jo Lepore uses foresight to power smarter global expansion

On this week’s episode, host Jess Gaedeke is joined by Jo Lepore, Dig Insights new EVP of Global Market Expansion & Foresight, to explore how foresight fuels smarter strategy, why market expansion is more than just “lift and shift,” and how the insights function must evolve to stay human and stay relevant.
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May 21, 2025 • 3min

120. Dig (In)spiration: Why the right insights are the key to completing the revenue puzzle

In this week’s Dig (In)spiration, Jess Gaedeke reflects on her conversation with Ronda Slaven, VP of Market Insights & Competitive Intelligence at Synchrony, on how a long-running shopper study turned into a revenue-driving program, the need for industry-wide accountability on data quality, and the power of insights that truly add value.
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May 14, 2025 • 31min

120. How Synchrony turned one shopper study into a business-building insights program

On this week’s episode, Jess Gaedeke is joined by Ronda Slaven, VP of Market Insights & Competitive Intelligence at Synchrony, to explore how a one-off research study turned into a 13-year insights program that now fuels brand trust, sales conversations, and long-term strategy. Plus what it takes to make research truly stick, how AI is changing the shopper journey, and why the insights industry is facing a pivotal moment.

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