Dig In

In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Denise Siebert, Design Officer at 3M, on the cultural impact of the Like a Girl campaign—how it went beyond advertising to reshape social narratives, how working under pressure led to a more powerful, intuitive creative process, and why diverse representation in design is essential for meaningful consumer connections.

On this week’s episode host Jess Gaedeke is joined by Denise Siebert, Design Officer at 3M, and a driving force behind the iconic “Like a Girl” campaign. They discuss how insights uncovered the confidence gap and inspired the "Like a Girl" movement, why diversity in design teams leads to better, more impactful campaigns, and how embracing AI will shape the future of creative industries.

Curiosity isn't just a trait; it’s a leadership superpower. Delve into the insights of how understanding consumer behavior can strengthen brand connections. Embracing both optimism and skepticism plays a crucial role in responsible AI adoption. Plus, diverse perspectives are essential for informed decision-making. Tune in to explore how these concepts intertwine to foster innovation and success.

In this week’s episode Jess is joined by Kajoli Tankha, Senior Director of Consumer Marketing Insights at Microsoft and they discuss how storytelling can unlock deeper consumer connections, why balancing AI optimism with skepticism is essential for transformative insights, and the secrets behind collaborative problem-solving in global organizations. 

Anish Raul, Senior Marketing Lead at Sling TV, discusses the cutting-edge use of AI in marketing. He highlights how brands are harnessing generative AI to craft hyper-personalized customer experiences at scale. The conversation also tackles the complexities consumers face when seeking seamless interactions with services, emphasizing the need for simplicity to build brand loyalty. With a fun twist, they explore whimsical ideas and brand relationships, reflecting on the emotional connections that consumers have with their favorite brands.

Anish Raul, Senior Marketing Lead at Sling TV, is revolutionizing digital marketing through generative AI. He discusses how AI enables hyper-personalized content that reshapes consumer experiences. The conversation touches on the balance between user comfort and personalization, especially in sports streaming frustration. Anish shares insights on brand personalities and emotional connections consumers have with brands, emphasizing the need for innovative marketing that resonates deeply with audiences.

Join Jess Gaedeke as she delves into a captivating discussion with Nikkia Reveillac about the pivotal insights that reshaped Netflix’s approach to branding. Discover the transformative 'sexy memo' concept that boosts executive alignment. Explore how curiosity and genuine human connection can elevate insights into a key organizational asset. Nikkia also shares her thoughts on the rising demand for insights roles and teases her new podcast exploring the bonds of friendship in both personal and professional spheres.

On this week's episode host Jess Gaedeke is speaking to Nikkia Reveillac, former insights leader at Netflix, Twitter, Colgate Palmolive, keynote speaker, and podcast host. They discuss how she spearheaded a shift in brand strategy at Netflix during a pivotal time, the importance of brand value, and her approach to the art of storytelling. Check out Nikkia's podcast: https://www.thesignificanceofothers.com/

In this week's Dig Inspiration, Jess reflects on her conversation with Christina Le, about the authentic power of influencers (think Gordon Ramsay and Hex Clad), the importance of mastering your messaging, and the changing landscape of marketing in the industry.

In this week's episode host Jess Gaedeke speaks with Christina Le, Head of Marketing, at Plot, the super cool new software company solely for social media managers. They discuss the value of social media as a strategic marketing tool, how community-led growth can amplify your product launch, and the challenges of B2B social media marketing.