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3min chapter
80. How AI is Impacting Marketing Research
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Introduction
This chapter explores the use of AI in the market research industry, focusing on its impact on research tools and innovation. It discusses the application of AI in text analytics, image analytics, predictive models, generative AI tools, qualitative data summarization, conversational surveys, and content drafting.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode